Marketing data and audience engagement platform Wiland is partnering with sports CDP StellarAlgo to enhance fan intelligence for sports organizations. Wiland’s FanSignals data on billions of fan transactions will be used by the StellarAlgo platform to enhance its fan profiles. The combination is aimed at enhancing fan loyalty, reducing churn and optimizing ticket and merchandise sales.
Meta this week announced a round of performance-based layoffs likely affecting some 5% of its global staff. Zuckerberg is claiming to “raise the bar on performance management.” Meanwhile, employees are being encouraged to assist in the recruitment of machine learning engineers.
Retail media is the number one marketing channel for consumer goods brand, with 92% ranking it as their most important strategy according to a survey from Skai. Questions are raised, however, about ROI and incrementality. A full funnel approach to retail media is winning favor with 61% of leaders emphasizing its consistent messaging and 59% saying it helps to influence consumers throughout the customer journey. Only 25% claim full-funnel maturity, leaving room for growth.
Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.