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Wipro Bolsters Retail Media Platform Through Cisco, AT&T Partnership

Wipro has announced new retailed-focused capabilities within its Wipro VisionEDGE+ platform bringing interactive, personalized displays to in-store shopping and offering programmatic advertising and assisted selling over a range of digital touchpoints. This is supported by Cisco’s network solutions and AT&T’s secure network infrastructure. It also leverages AWS’s machine learning and data analytics.