Platform as a Service (PaaS) company, WonderLend Hubs, has raised $1.6 million in a seed round led by Inflection Point Ventures. Plans are to expand its team, enhance the platform and broaden delivery capabilities in India and overseas.
Reliance Retail Limited has entered a long-term partnership with Gap Inc. to introduce Gap fashion to Indian consumers via brand stores and digital commerce platforms.
Sydney-based global media consultancy and technology business, Audience Precision, this week unveiled its proprietary end-to-end technology platform, Precise360, for media strategy and guidance. The platform is being positioned as a single source of truth underpinned by consumer behavioural data that provides a full media strategy guidance system.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.