Escalating its spat with hosting platform WP Engine, open source CMS developer WordPress.org has blocked WP Engine from accessing its resources. The result is that WP Engine users will find it hard or impossible to install plugins, themes, and security patches. When elephants fight, it’s the grass that suffers.
Data activation and engagement platform MessageGears is adding tools to ingest data and build profiles in cloud data warehouses. It’s a major expansion for MessageGears, which previously offered only tools to activate existing warehouse data. The change makes MessageGears more comparable to other “warehouse-native” CDPs, which also offer a combination of profile building and data activation.
While a search for better features drives the replacement of applications in the martech stack, the choice of replacement is constrained by cost. That’s the headline from the annual MarTech Replacement Survey from martech.org. Nearly one-quarter (23%) of those surveyed said they replaced their commercial application (usually with a different commercial application) to reduce expenses.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.