Or maybe you’re just worried about the collapse of civilization in general. Our friends at Edelman will scratch that itch with news that trust levels in major institutions are lower than ever. “Government and media feed cycle of division and disinformation for votes and clicks,” says Edelman, leaving “NGOs and business pressured to take on societal problems beyond their abilities.” Have a great day!
If you’re fascinated by martech investment, or money in general, you’ll be interested that sales enablement platform Highspot has raised a $248 million Series F, bringing total funding to $648 million. Highspot helps salespeople to deliver appropriate content to their prospects. There’s plenty of AI mixed in, if that piques your interest.
In today’s edition of Big Tech Behaving Badly, new filings in a multi-state anti-trust lawsuit show Google gamed its ad auctions to underpay publishers and overcharge advertisers. The dispute seems less about what they did than whether it was illegal.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.