For a broader picture of consumer behavior, we have a study from market research firm PQ Media, which found total media usage has reached seven hours per day worldwide and ten hours per day in the U.S. Mobile media are growing fastest while desktop usage is declining. But live TV still takes up more time than anything else.
TV consumption might be still higher if people didn’t spend so much time looking for lost remotes. They’re the single most-commonly misplaced item, according to a study from tagging tech vendor Pixie. Phones, car keys, glasses, shoes(!), and wallets/purses come next. Millennials are twice as likely as Baby Boomers to lose things. It’s a surprisingly interesting study, although it probably won’t help your marketing.