Global holding company WPP has acquired data collaboration platform InfoSum which will join WPP’s media investment arm GroupM. An integration with AI-powered marketing OS WPP Open will allow customers to supplement their first-party data with signals available through InfoSum. Again, a holding company doubles down on its commitments to data and AI (see Publicis’ acquisition of Lotame).
Not only is Google partnering with Roblox on immersive ads, DoubleVerify is jumping in to provide measurement. DoubleVerify, which has a long record of tracking ad metrics in gaming environments, is partnering with Roblox to provide advertisers with measurement across Roblox’s global inventory including image and video ads. Did we mention Roblox has some 85 million daily users?
Warehouse-centric CDP Hightouch now has a centralized control panel for cross-channel campaign management. The Marketer Homepage allows the creation, tracking and measurement of campaigns in one view. It also brings data and marketing teams together allowing users to toggle between “data” and “marketing” views.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.