As the festive season ramps up, perhaps we should think of corporate acquisitions as a B2B self-gift.  In that light, a pair of private equity firms have treated themselves to SALESmanago, a Poland-based but globally-sold CDP and marketing automation platform.  They claim 2,500 clients, which are mostly small businesses but include some big enterprises.  Price is undisclosed but over $100 million.

MeritB2B has its roots in B2B marketing lists but they too have expanded into technology and services.  They just acquired True Influence, which collects B2B buyer intent signals and provides related account-based marketing and demand generation services.

Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.