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WPP Merges Wunderman and J. Walter Thompson to Create Integrated Agency

“Slow news day” doesn’t do justice to how slim the news pickings are right now, Dear Reader. We’re reduced to leading off with “sign of the times” news that WPP is merging its fabled Wunderman and J. Walter Thompson agencies into uncreatively-named Wunderman Thompson, which will be “distinctively positioned” as a provider of “end-to-end solutions – through creative, data, commerce, consulting and technology services – at a global scale.” Such combinations have been an industry trend for years. Healthy, yes. Distinctive, not so much.

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Forrester to Buy SiriusDecisions for $245 Million

November 28, 2018

Tech analysis firm Forrester has agreed to buy B2B advisory SiriusDecisions for $245 million. Forrester says the deal doubles its potential market by adding operational expertise to Forrester’s strategic consulting. Sirius is expected to add approximately $100 million revenue in 2019, giving the deal a 2.5x revenue multiple. It’s a ratio similar to Forrester’s own $820 million market capitalization on about $340 million revenue.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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