Tech analysis firm Forrester has agreed to buy B2B advisory SiriusDecisions for $245 million. Forrester says the deal doubles its potential market by adding operational expertise to Forrester’s strategic consulting. Sirius is expected to add approximately $100 million revenue in 2019, giving the deal a 2.5x revenue multiple. It’s a ratio similar to Forrester’s own $820 million market capitalization on about $340 million revenue.

Facebook-owned Instagram did just announce they would remove “inauthentic” likes, follows and comments from accounts that use third party apps to create them.  But those were always in violation of Facebook rules, so this just reminds us that Facebook should have blocked them from the start. If you think no one was harmed, bear in mind that advertisers base spending decisions on those measures.

Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.