WPP Merges Wunderman and J. Walter Thompson to Create Integrated Agency
“Slow news day” doesn’t do justice to how slim the news pickings are right now, Dear Reader. We’re reduced to leading off with “sign of the times” news that WPP is merging its fabled Wunderman and J. Walter Thompson agencies into uncreatively-named Wunderman Thompson, which will be “distinctively positioned” as a provider of “end-to-end solutions – through creative, data, commerce, consulting and technology services – at a global scale.” Such combinations have been an industry trend for years. Healthy, yes. Distinctive, not so much.