WPP Unifies Its Data Management Experts

Ad holding giant WPP has combined 700 people in its data specialist groups at GroupM and Wunderman Thompson to create a new global company called Choreograph. The goal is to take help clients make better use of their first party data for audience insights, identity solutions, media optimization, and predictive analytics.

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Amazon to face potential class-action suit over children’s voiceprint collection

May 4, 2021

The U.S. federal 9th Circuit Court of Appeals refused Amazon’s request for arbitration and allowed the case to proceed. The 2019 suit alleges that the company captured and stored the voiceprints in violation of privacy laws in eight states. Lawyers for the plaintiffs claim Alexa illegally records kids without parental consent and are seeking monetary compensation for the as well as an injunction that requires Amazon to get consent before it records minors’ interactions with Alexa.

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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