Wrapify and Kiwibot Place Ads on Autonomous Delivery Vehicles

Even physical services are impacted by technology like autonomous delivery bots. It was just a matter of time until someone used those as ad platforms. That day has come, with news that Wrapify, which puts ads on vehicles (and applies location tracking to target them effectively), has partnered with autonomous delivery service Kiwibot. You can see it now in San Jose and soon in Denver and Los Angeles.

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Cisco Pays $730 Million for IMImobile Customer Interaction Suite

December 8, 2020

It’s easy to think of Cisco as an infrastructure company but their products also include Webex and contact center systems, so they are definitely in the customer experience and collaboration industries too. Reinforcing the point: they just paid $730 million for IMImobile, which offers a cross-channel customer interaction management suite. In other words, they live closer to Salesforce, Pega, and Twilio than you might have realized.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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