Retail messaging platform Wunderkind has integrated with Salesforce Marketing Cloud’s Journey Builder. The relationship will give Salesforce users more precise control over triggered Web and email messages. Wunderkind’s super powers come in part from its purchase of CDP SmarterHQ last November.
Newly reborn Yahoo, which emerged Alien-like from the belly of Verizon, has announced new partnerships for its ConnectID cookieless identity solution. Additions include media measurement companies IRI and NCSolutions and CDP mParticle, which will push segments to the Yahoo DSP. Records will be matched against the ConnectID identity graph of 148 million logged-in users, 240 million unique profiles, and over 400 million unique devices.
Researchers MarketsandMarkets have issued their latest CDP industry report, which puts 2021 revenue at $3.5 billion and projects growth to $15.3 billion by 2026, a 34.6% annual increase. They include professional services in addition to software and SaaS revenues, their list of CDPs is a bit odd, and I have doubts about their methodology. Still, if you have a spare $5,650, some of their observations seem reasonable.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.