Retail messaging platform Wunderkind has integrated with Salesforce Marketing Cloud’s Journey Builder. The relationship will give Salesforce users more precise control over triggered Web and email messages. Wunderkind’s super powers come in part from its purchase of CDP SmarterHQ last November.
Newly reborn Yahoo, which emerged Alien-like from the belly of Verizon, has announced new partnerships for its ConnectID cookieless identity solution. Additions include media measurement companies IRI and NCSolutions and CDP mParticle, which will push segments to the Yahoo DSP. Records will be matched against the ConnectID identity graph of 148 million logged-in users, 240 million unique profiles, and over 400 million unique devices.
Researchers MarketsandMarkets have issued their latest CDP industry report, which puts 2021 revenue at $3.5 billion and projects growth to $15.3 billion by 2026, a 34.6% annual increase. They include professional services in addition to software and SaaS revenues, their list of CDPs is a bit odd, and I have doubts about their methodology. Still, if you have a spare $5,650, some of their observations seem reasonable.
Twilio has launched a real-time identity resolution solution, Segment Unify, that generates unified customer profiles within the Segment CDP and shares them with external systems via a Reverse ETL capability. Highlighting Reverse ETL features has become an increasingly popular tactic among CDP vendors who face aggressive competition from stand-alone Reverse ETL products.