Wunderkind Integrates with Salesforce for Personalized Messaging

Retail messaging platform Wunderkind has integrated with Salesforce Marketing Cloud’s Journey Builder.  The relationship will give Salesforce users more precise control over triggered Web and email messages.  Wunderkind’s super powers come in part from its purchase of CDP SmarterHQ last November.

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mParticle Connects with Yahoo Cookieless ID

September 10, 2021

Newly reborn Yahoo, which emerged Alien-like from the belly of Verizon, has announced new partnerships for its ConnectID cookieless identity solution.  Additions include media measurement companies IRI and NCSolutions and CDP mParticle, which will push segments to the Yahoo DSP.  Records will be matched against the ConnectID identity graph of 148 million logged-in users, 240 million unique profiles, and over 400 million unique devices.

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CDP Market to Reach $15.3 Billion by 2026: MarketsandMarkets Report

September 9, 2021

Researchers MarketsandMarkets have issued their latest CDP industry report, which puts 2021 revenue at $3.5 billion and projects growth to $15.3 billion by 2026, a 34.6% annual increase.  They include professional services in addition to software and SaaS revenues, their list of CDPs is a bit odd, and I have doubts about their methodology.  Still, if you have a spare $5,650, some of their observations seem reasonable.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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