Wunderkind Raises $76 Million Series C for Behavior-Based Marketing

Wunderkind, formerly BounceX, just raised a $76 million Series C, bringing its total to $152 million. The company targets ads based on website behavior. It works mostly with first-party data, including ads based on publishers’ own data. This limits privacy issues although some people still feel behavioral targeting is creepy.

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Executives Overestimate Value of Service as Loyalty Driver: PwC Study

March 6, 2023

Here’s an unexpected result: this PwC study finds executives overestimate the weight that consumers place on good service: 25% of executives list it as a reason for loyalty compared with just 11% of consumers. On the other hand, consumers are more likely than executives to cite bad service as a reason for leaving (37% vs 26%). Executives also underestimate the importance of product and overestimate the impact of price. Much to ponder – including how well responses to surveys like these reflect actual behavior.

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Microsoft Teams with Amdocs for Telco Customer Engagement Platform

March 3, 2023

Cracking the telco market has been tough for CDP vendors due to high volumes, special needs, a preference for on-premises solutions, and deeply entrenched competitors. Rather than go it alone, Microsoft is teaming with telco specialist Amdocs to integrate Microsoft Dynamics 365, Power Platform, and Cloud products with Amdocs’ Commerce and Care suite. The Microsoft CDP is in there somewhere.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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