Wunderkind, formerly BounceX, just raised a $76 million Series C, bringing its total to $152 million. The company targets ads based on website behavior. It works mostly with first-party data, including ads based on publishers’ own data. This limits privacy issues although some people still feel behavioral targeting is creepy.
Here’s an unexpected result: this PwC study finds executives overestimate the weight that consumers place on good service: 25% of executives list it as a reason for loyalty compared with just 11% of consumers. On the other hand, consumers are more likely than executives to cite bad service as a reason for leaving (37% vs 26%). Executives also underestimate the importance of product and overestimate the impact of price. Much to ponder – including how well responses to surveys like these reflect actual behavior.
Cracking the telco market has been tough for CDP vendors due to high volumes, special needs, a preference for on-premises solutions, and deeply entrenched competitors. Rather than go it alone, Microsoft is teaming with telco specialist Amdocs to integrate Microsoft Dynamics 365, Power Platform, and Cloud products with Amdocs’ Commerce and Care suite. The Microsoft CDP is in there somewhere.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.