Wyng Launches Zero-Party Data Portal and Recommendations

Why settle for replacing third party data with second- or first-party data when you can take it all the way to zero, asked no one ever.  But that hasn’t stopped Wyng from touting its zero-party data solutions, which get customers to intentionally share their data through quizzes, surveys, product finders, and such.  The company has just added two new components: a portal to let customers directly update their information and a zero-party-data-based recommendation engine.