The rich can do as they please and the rest should do as they’re told, is the apparent legal theory underlying many Elon Musk lawsuits. His latest case attacks major advertisers for avoiding the hate- and lie-filled cesspool that once was Twitter. Speaking of which, five secretaries of state have sent a letter asking Musk to do a better job of blocking election-related lies, even though they clearly lack standing since none is so much as a uni-billionaire.
Data-driven content and creativity platform XR Extreme Reach has expanded its partnership with streamer Roku to improve performance and insights and optimize targeting. Shared customers will be able to deliver ads directly to Roku and track engagement, conversions, and sales. They will also be able to leverage XR content intelligence to enhance creative effectiveness.
Last year, then-Twitter tried to address advertisers’ brand safety concerns by partnering with DoubleVerify and IAS, which promise to stop ads from appearing near objectionable content. But industry gadfly Adalytics has just found that those services often fail to block ads when they should. The study didn’t focus on X although the same problems probably apply.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.