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X/Twitter Bad at Blocking Disinformation, Good at Blocking Disinformation Research: Reuters Report

If you ran X/Twitter and independent research showed a growing disinformation problem, you’d probably try to improve your content screening.  But Elon Musk owns X/Twitter, so his solution is to block independent research.  This Reuters report shows he’s succeeding: a poll of 167 researchers shows more than 100 studies have been canceled.

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Consumers Pay Least Attention When Using Social Media: The Trade Desk Research

November 8, 2023

The Trade Desk found that consumers are less attentive when using social media than other channels and less likely to perceive social media as a platform for premium brand advertising.  They also point out that consumers spend just 41% of their online time within walled gardens (social media but also Google, Amazon, and Apple) but advertisers spend 52% of their money there.  The implication is that spending will shift away from the walled gardens but that ignores their greater targetability.

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