X/Twitter Is Biggest Brand Loyalty Loser: Brand Keys Study

It’s a slow news day, Dear Reader, so let’s look at changes in the top 100 customer loyalty rankings published by Brand Keys.  The biggest loser is Elon Musk’s X/Twitter, whose shenanigans have earned a drop from 47th to 92nd place.  Tito’s vodka rose from 87th to 34th, making it an even bigger winner than Barbie-fueled Mattel, which went from 88th to 42nd.  Somehow that seems right.