Xandr Buys Clypd in Merger of the Vowel-Challenged
Xandr, AT&T’s oddly named video advertising division, has purchased Clypd, another ad targeting system. Two deals make a trend, right?
Xandr, AT&T’s oddly named video advertising division, has purchased Clypd, another ad targeting system. Two deals make a trend, right?
Estimates of CDP adoption range to above 50%. That’s surely too high, but the 1.9% figure in this Merkle study seems low. The broader conclusion that CRM, email, marketing automation and marketing clouds manage more than 60% of audience data does seem about right. Lots more here on maturity levels, privacy compliance, and journey management.
Open source data analytics platform Databricks has raised a $400 million Series F, bringing its total funding to just under $900 million. The deal values Databricks at $6.2 billion, an astonishing 30x its $200 million revenue run rate. By comparison, Salesforce paid less than 20x for Mulesoft. Yes, there’s a big world of data management software outside of CDPs.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.