Data-driven content and creativity platform XR Extreme Reach has expanded its partnership with streamer Roku to improve performance and insights and optimize targeting. Shared customers will be able to deliver ads directly to Roku and track engagement, conversions, and sales. They will also be able to leverage XR content intelligence to enhance creative effectiveness.
Customer engagement platform MessageGears has announced that it is “Google cloud ready.” A native integration with Google Cloud Big Query will enable direct access to data in that repository with, says MessageGears, no need to copy or move it. A reminder that Snowflake is not the only game in town.
The rich can do as they please and the rest should do as they’re told, is the apparent legal theory underlying many Elon Musk lawsuits. His latest case attacks major advertisers for avoiding the hate- and lie-filled cesspool that once was Twitter. Speaking of which, five secretaries of state have sent a letter asking Musk to do a better job of blocking election-related lies, even though they clearly lack standing since none is so much as a uni-billionaire.
YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.