A Yabble survey of insights professionals found that only 35% of Australian respondents currently use text analytics tools to glean insights from data, but 91% plan to use them the same or more in the next 12 months. Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes, making analysis faster, and making analysis easier.
After a fraught time recovering and rebuilding from the loss of a crucial global data verification alliance with Facebook, Nielsen is launching a new online advertising measurement service here that is no longer reliant on one provider – and will ultimately match and measure ad exposure to sales impact. Nielsen Identity System, which starts early April and will underpin Nielsen’s plans to create a rival audience measurement service to the IAB-sanctioned Ipsos contract, takes local data from Unpacked by Flybuys, The Trade Desk, Equifax and others.
The integration enables advertisers across APAC to increase performance on campaigns by targeting and retargeting more precisely when using Yahoo’s demand-side-platform (DSP). Through the partnership, Yahoo clients now have access to more accurate campaign measurement and attribution plus a complete offline-online view of audiences, crucial in today’s fragmented world.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.