Yahoo has announced that it will make its cookieless identity solutions available to SSPs. Yahoo and Amazon are making Yahoo’s ConnectID available in Amazon’s Connections Marketplace. It will also be available through InMobi Advertising, Magnite, and PubMatic.
AI usage among SMBs has doubled to almost 40% since 2023 according to the fifth annual small business survey by Verizon. With digital business growing, 38% have added new online operations in the past year. While Facebook is still the clear leader among social platforms (84% of decision makers back it), there’s increasing investment across the social landscape including Instagram (67%) and LinkedIn (64%).
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.