Automated copy generation vendor Persado has launched new tools to tailor content to personal preferences, at the segment or individual level.  They call their customer-level “Language Profiles” a “new form of first party data” but it’s not clear whether they’re asking customers about the copy they receive or simply observing what they respond to.  If they were really good at this, they’d have known to show me the answer.

Back in the world of identified web visitors, Nielsen is adding demographic data from The Trade Desk to profiles in the Nielsen Identity System, starting with France, Italy, and the UK.  Other Asian, European, and non-U.S. markets will follow.  The arrangement will enrich Nielsen’s cross-media measurement reporting.

Oracle has integrated more data from its Unity Customer Data Platform within its Oracle Service solution.  Service will now be able to route customers to agents based on history data in the CDP, while Service agents will be able to see the CDP data while interacting with customers and to assign customers to marketing campaigns.