Automated copy generation vendor Persado has launched new tools to tailor content to personal preferences, at the segment or individual level.  They call their customer-level “Language Profiles” a “new form of first party data” but it’s not clear whether they’re asking customers about the copy they receive or simply observing what they respond to.  If they were really good at this, they’d have known to show me the answer.

Back in the world of identified web visitors, Nielsen is adding demographic data from The Trade Desk to profiles in the Nielsen Identity System, starting with France, Italy, and the UK.  Other Asian, European, and non-U.S. markets will follow.  The arrangement will enrich Nielsen’s cross-media measurement reporting.

The past year has been tough for all kinds of tech investments.  This LUMA report offers an overview of martech, adtech, and content tech financial activity in public markets, private financing, and mergers and acquisitions.  To summarize a mixed picture: the bleeding has stopped but growth has not yet resumed.