Yahoo Advertising is introducing a new, AI-powered solution to support creative execution across channels including display, CTV, mobile and DOOH. The content will be personalized using Yahoo’s DSP identity solution based on consented data from over 200 million logged in users in the U.S. alone. The solution was developed in collaboration with CX platform Innervate.
SaaSy, we hardly knew ye. Just 25 years since Salesforce launched the SaaS revolution, Bessemer Venture Partners reports that savvy start-ups are ditching legacy SaaS to embrace industry-specific, “vertical AI.” Bessemer describes its latest “State of the Cloud” report as a “a eulogy for the legacy cloud.” Is that a tear I see, Dear Reader?
An initial framework for measuring media-related carbon emissions has been released by the World Federation of Advertisers’ Global Alliance for Responsible Media and trade organization Ad Net Zero. The framework covers digital advertising, TV and DOOH, with print, film and radio set to follow. Among the supporters of the initiative are L’Oréal, Omnicom, Mastercard, Meta and Unilever.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)