Yahoo Advertising is introducing a new, AI-powered solution to support creative execution across channels including display, CTV, mobile and DOOH. The content will be personalized using Yahoo’s DSP identity solution based on consented data from over 200 million logged in users in the U.S. alone. The solution was developed in collaboration with CX platform Innervate.
SaaSy, we hardly knew ye. Just 25 years since Salesforce launched the SaaS revolution, Bessemer Venture Partners reports that savvy start-ups are ditching legacy SaaS to embrace industry-specific, “vertical AI.” Bessemer describes its latest “State of the Cloud” report as a “a eulogy for the legacy cloud.” Is that a tear I see, Dear Reader?
An initial framework for measuring media-related carbon emissions has been released by the World Federation of Advertisers’ Global Alliance for Responsible Media and trade organization Ad Net Zero. The framework covers digital advertising, TV and DOOH, with print, film and radio set to follow. Among the supporters of the initiative are L’Oréal, Omnicom, Mastercard, Meta and Unilever.
Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another. Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.