Egyptian startup Pylon, an infrastructure management platform aimed at transforming electricity and water companies in emerging markets, has raised a US$19 million seed funding round to accelerate its expansion, including into new markets.
Truora describes itself as a SaaS startup that builds authentication and communication tools for Latin American startups, marketplaces, fintechs and banks. It specializes in user authentication and onboarding, mainly through WhatsApp. Truora has over 400 clients in nine countries across Latin America. Those customers include Rappi, Clara, Bancolombia, Adelantos, Mercado Libre, Didi, Homie and Global 66.
South African startup, TallOrder, a developer of advanced cloud-based point of sale (POS) solutions for the small and medium-sized enterprise (SME) market, is working on expansion to Europe and the United States (US) after banking US$3.1 million in funding in January.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.