Rreports of personalization’s death are greatly exaggerated. This exquisitely designed study from MAGNA and IPG Media Lab found different kinds of video ad personalization generated improvements from 5% to 16% in different metrics. Fascinating detail on how subject matter, data type, ad channel, and other variables affect results.
Dun & Bradstreet has launched a self-service data quality tool, D&B Connect. It cleans, matches, and enriches data within existing systems rather than pulling it into a separate CDP. They don’t call it “no-code master data management” but it must have been tempting.
The California Attorney General has proposed changes to CCPA regulations that explicitly ban practices intended to make opt-outs harder, including double-negative language, processes that take more clicks to opt-out than to opt-in, or burying the submit button within the text of a privacy policy. No prizes for guessing why they felt that was necessary.
The Media Rating Council has concluded the accreditation process for Nielsen’s Big Data + Panel National TV measurement. The measurement pairs what Nielsen calls a “high quality, representative panel” with data pulled from devices in some 45 million homes. The measurement was widely adopted by broadcasters and agencies for the 2024 upfront season.