Yieldify also helps marketers with technology plus services. Their specialties are on-site Web messages and email remarketing, recently productized as the “Yieldify Conversion Platform” (no acronym). The company just took a $6 million Series B funding, adding to a $11.5 million Series A in 2015. It also took on a new chairman, John Giuliani, who previously held senior positions at madtech heavyweights including Conversant, Dotomi, and Catalina Marketing.