Marketing analytics platform Yotpo has acquired start-up CDP Coho AI under undisclosed terms. Yotpo’s main focus has been retention marketing. Coho’s data should help connect Yotpo’s online audiences to ecommerce loyalty programs, as well as support SMS and email marketing to known customers.
Twitch has flinched. The Amazon-owned live streaming platform has joined the list of companies caving to right-wing bullying, by reaching a deal to resolve claims that Twitch was part of a conspiracy to withdraw advertising from X. MediaPost reports the federal judge on the case has refused to accept the deal because the parties requested a nine month pause while they worked out details.
Forty-two percent of the C-suite say adopting gen AI is “tearing their company apart” and over 40% of Millennial and Gen Z employees say they are resisting their company’s AI strategy, according to a survey of knowledge workers by Writer. Still, 88% of employees and 97% of executives said they are benefiting from AI and are using it for a wide range of use cases.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.