You Don’t Want to Read This

I know you don’t want to read about data privacy in general, let alone GDPR (the European Union General Data Protection Regulation, which goes into effect next May). But you really, really need to pay attention. I’ll minimize the pain by offering a little GDPR round-up:

  • Data protection vendor Dataguise published a nice set of resources on GDPR compliance.
  • Anti-adblocking vendor PageFair offered a new server-side ad rendering technology that’s GDPR compliant.
  • Information security consultancy CompliancePoint announced a tool to help companies track compliance with security and privacy regulations, including GDPR.
  • Digital workspace provider RES positioned its latest release as supporting GDPR readiness. This is interesting mostly because there’s nothing in it that’s particularly related to GDPR, meaning that someone actually thought GDPR was a hot topic.
  • A survey from Insurance Nexus found a cheerful 28% of industry executives saw GDPR as an opportunity to offer new products. A more realistic 54% thought it meant that marketers will need to work harder to demonstrate value in exchange for customer data. Actually, most of this survey is about artificial intelligence and analytics, so download it for those if you think GDPR isn’t sexy enough.

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77% of Marketing Measurement Innovators Use Third Party Software: Brand Innovators and Origami Logic

May 30, 2017

We all know it’s hard to measure marketing performance. Still, it’s helpful that professional community Brand Innovators and marketing measurement vendor Origami Logic has given us some metrics on the topic. Maybe the most interesting finding is the companies that are best at measurement are most likely to get outside help: 77% of self-declared “innovators” and 63% of “leaders” using third party measurement software, compared with just 45% of “basic” users. Infrastructure and data integration were the biggest obstacles. Other interesting stuff too.

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