News

You May Not Know What ‘Embedded Analytics’ Means But You’re Already Behind in Delivering It: ThoughtSpot Research

“Embedded analytics” might refer to frisky data scientists, but its proper meaning is analytical features built into a product interface. It’s more common than you may have realized (as, perhaps, are frisky data scientists): 55% of respondents to this ThoughtSpot survey say it’s already part of their products. Improved engagement, revenue, and retention were the most-cited benefits.

More News

Previous Article

Marketers Shift Focus to Efficiency: Merkle Study

June 28, 2022

Inflation-challenged marketers are putting a new stress on efficiency, according to this Merkle report.  They’re eagerly new channels such as retail media networks and connected TV, while prioritizing creative and analytics investments that can optimize performance in all media. And, yes, they’re worried that privacy changes will impact both targeting and measurement.  Download for more interesting insights.

CDPI Newsletter