Hello personalization lovers, wherever you are: time for your periodic reminder that affordability and quality are the most important loyalty drivers (each cited by 33% of consumers) while relevant or personalized offers rank dead last (1%).  Still, 40% in this Braze survey say a personalized experience is important.  Other mixed messages: just 16% are confident that brands use their personal data responsibly but 55% usually accept cookies while 71% deny tracking permission to apps.  ‘Tis a puzzlement.

Dynamic creative optimization (DCO) – that is, ads that change for each viewer – comes in many flavors, and this Digiday study for Clinch finds few marketers are using the most advanced options.  Only 20% create variations with AI vs 82% creating each version manually; only 32% use purchase history data vs 81% using individual demographics.   Lots more here on third-party cookie replacements, creative/data/media team alignment, and where DCO delivers value.

Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks.  The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems.  Prices were not announced.