Three-quarters of consumers want to know when they’re talking to an AI agent, while 72% trust brands less than they did a year ago, a sharp decline from 49% in 2022. That’s according to a State of the AI Connected Customer survey from Salesforce. Around 45% are more likely to use an AI agent if they understand the logic behind it (good luck) and there’s a clear escalation path.

Options are growing for creators to license their content to AI firms without giving up ownership. Hard on the heels of a big funding round for Tollbit, Reddit and Zynga founders have come together to create Troveo, a licensing platform, with $4.5 million in seed funding. Troveo says it has deals in place which will be worth $5 million to creators by year end.

Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify.  Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default.  A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.