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YouTube Steps Up Anti-Ad Blocker Efforts

In case you still haven’t read the memo, streaming digital services are really anxious to show you ads.  The latest to drive home the message is YouTube, which has stepped up its war against ad blockers.  They apparently issued a statement seen only by The Verge, to the effect that their previous anti-ad blocker tests have now gone global and ad-averse users can buy a paid subscription if they want.

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Three More AI Studies for Your Collection: Microsoft, Parse.ly, Kaltura

November 5, 2023

Here a study, there a study, everywhere an AI study.  IDC and Microsoft offer happy ROI news: for every dollar invested, companies report a $3.50 return. Parse.ly finds 67% of companies spend less than $10,000 a year on AI and provides lots of information by industry, company type, and size.  Kaltura reports just 5% of marketers are very worried that AI will make their jobs redundant although 60% of somewhat worried, and has plenty more on AI usage rates, applications, benefits, and concerns.

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Agentio Raises $4.25 Million to Help Creators Sell Ads for Themselves

November 3, 2023

One company that’s surely rooting for YouTube to stay ad-friendly is Agentio, which just raised a $4.25 million seed fund for its platform to let digital creators sell ads within their creations on YouTube and elsewhere.  The system gives media buyers a convenient interface to find suitable creators, place ads, and report results.  So far the ad placements are made one creator at a time, although a programmatic approach can’t be too far behind.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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