Google has updated its terms of service for Local Service Ads advertisers to allow it to use, modify, and analyze all content within the advertiser’s LSA profile — including phone calls from prospects. These rights are asserted not just across Google’s platforms and products but its affiliates too; who could object to that? This comes against the background of the new, improved AI-driven lead dispute process, which just happens to capture service details, pricing, special offers, and discounts.

Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.