The Pubmatic study also found that poor measurability is among the top obstacles to OTT TV advertising, with privacy and security close behind. Nielsen can’t help with privacy but they’re making a big push to improve measurement. They’ve recently added connections to 55 million devices including Vizio smart TVs, DISH and AT&T DIRECTV set-top boxes, and Nielsen’s Advanced Video Advertising panel.

Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica.  The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news.  Informatica would add more advanced technical capabilities to the Salesforce product line.