Head down the right stairway in the right alley in any big city and you’ll find a bar full of martech geeks listening to blues music and hotly debating the definition of Customer Data Platforms. As the night wears on, you might hear someone arguing that a CDP is really just a freakin’ data lake with some end-user access tools. The logo on that person’s hoodie might be Zaloni, which has just upgraded its Bedrock Data Lake Management Platform and Mica Self Service Data Platform to expand beyond Hadoop. Zaloni lets users access data in any location and build complex processes for ingestion, reformatting, and access. Arguing back will be someone pointing out that Zaloni doesn’t focus on marketing users or unifying customer data and anyway you’re ugly.