Zappi uses a massive database of product and advertising historical data to make AI-based predictions for how proposed programs will perform. They just took a $170 million a strategic investment led by Sumeru Equity Partners. Their previous funding totaled $22 million.
Private equity funding has become more common as venture capital becomes harder to find. So it’s not surprising that customer engagement vendor MessageGears just took $62 million in “growth financing” from Long Ridge Equity Partners and friends. MessageGears positions itself as an anti-CDP in the sense that it reads data directly from an external warehouse.
Private equity won’t matter after the end of civilization as we know it. That seems one step closer with news that TikTok has experimenting with a horizontal full screen format. Dogs and cats living together is next.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.