Marketing platform Zenapse has brought its low/no-code prediction service to Google Cloud Marketplace. The move will allow implementation in as little as four hours. ZenImpact Optimization Studio uses AI-powered psychographic signals, plus demographic and behavioral data, to make real-time predictions of which products and offers will resonate with audiences.
AWS will allow organizations and their partners to generate data and insights in AWS clean rooms using their own custom machine learning models. Advertisers and publishers will be able to optimize campaigns while keeping their data and machine learning models private. AWS Clean Room’s own machine learning offers lookalike modeling that it says improves 36% on industry baselines.
South Korea’s Personal Information Protection Commission fined Meta for collecting sensitive information on 980,000 Facebook users and sharing it with ~4,000 advertisers in violation of the Personal Information Protection Act (PIPA). This included data on political views and sexual orientation.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.