A new strategic partnership between Zenapse and LG Ad Solutions will support the use of Zenapse’s Large Emotion Model to power advertising across some 200 million LG smart TVs globally. Zenapse’s emotional intelligence AI and consumer psychographics data is expected to create more meaningful brand experiences to viewers. Raise your hand if you think AI adapting what you see to your emotional state is a good idea.
The latest twist in this multi-year saga sees Google withdrawing its commitment to provide a standalone prompt for Chrome users to disable third-party cookies (they will still be able to do so in their security settings). While Google says it still supports the alternatives to cookies under development in Privacy Sandbox, it’s essentially as-you-were on cookies for the advertising industry. Privacy advocates are unhappy but Google’s priority is clearly to reduce anti-trust-based complaints from the advertising industry.
Gartner’s 2025 Magic Quadrant for CDPs was released a few weeks ago to the usual chorus of criticism. We’ll only note that TrustRadius has found that just 14% of B2B tech buyers consult analyst reports, down from 35% just three years ago. Most-used information sources per TrustRadius are prior experience (52%), product demonstrations (48%), user reviews (47%), vendor websites (45%) and free trials (36%), while 72% said they saw results from a Google Search AI Overview and 22% said they trust AI results always or very often, up from 9%... Read More >
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.