Customer service system vendor Zendesk has agreed to buy Momentive Global, the owner of SurveyMonkey. The all-stock deal is valued at close to $4 billion, or roughly ten times Momentive revenue. Zendesk describes the merger as creating a “customer intelligence company” because it “connects what customers say and do, with how they think and feel.” Interesting way to look at it.
You knew that “citizen CDP builder” was going to happen. Sure enough, Y42 says “anyone feeling comfortable with Excel” can ingest, unify, and analyze enterprise data without writing a line of code. Color me skeptical but they just raised a $31 million Series A to make it happen.
Data management vendor Informatica returned to the stock market this week, selling about $800 million in stock for a market capitalization around $7.5 billion, or five times 2020 revenue. Private equity investors paid about $5.3 billion for Informatica in 2015.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.