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Zendesk Wants to Own All Your Customer Data. Yes, That Zendesk.

Customer support giant Zendesk has relaunched itself as a collection of products including a customer data collector called Connect, which will unify customer interactions from all systems and make them available for segmentation, analysis, and campaigns. This isn’t quite as unprecedented as it might sound: customer success firms like Gainsight have built unified databases for years. But it’s definitely another contender hoping to be the center of your customer data universe.

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CallidusCloud Acquires Datahug for Predictive Sales Forecasting Technology

November 10, 2016

CallidusCloud, which offers sales support and enablement applications, acquired Datahug Limited, a SaaS predictive forecasting and sales analytics company. Datahug’s specialty is predictive analysis of sales pipelines but it will be the core of a new Predictive Analytics, AI and Machine Learning innovation center that will presumably develop other applications in the future.

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PR Measurement Company TrendKite Closes $16 Million Funding

November 8, 2016

CDPs don’t have all the funding fun: PR measurement company TrendKit has added $16 million to its $36 million investment total. What’s to measure, you might ask? Lots of stuff, including readership, share of voice, sentiment, social amplification, and message pull-through, as well as impact on search engine ranking, Web traffic, and audience engagement. And they package all this in presentation-ready graphics.

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