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Zendesk Wants to Own All Your Customer Data. Yes, That Zendesk.

Customer support giant Zendesk has relaunched itself as a collection of products including a customer data collector called Connect, which will unify customer interactions from all systems and make them available for segmentation, analysis, and campaigns. This isn’t quite as unprecedented as it might sound: customer success firms like Gainsight have built unified databases for years. But it’s definitely another contender hoping to be the center of your customer data universe.

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CallidusCloud Acquires Datahug for Predictive Sales Forecasting Technology

November 10, 2016

CallidusCloud, which offers sales support and enablement applications, acquired Datahug Limited, a SaaS predictive forecasting and sales analytics company. Datahug’s specialty is predictive analysis of sales pipelines but it will be the core of a new Predictive Analytics, AI and Machine Learning innovation center that will presumably develop other applications in the future.

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PR Measurement Company TrendKite Closes $16 Million Funding

November 8, 2016

CDPs don’t have all the funding fun: PR measurement company TrendKit has added $16 million to its $36 million investment total. What’s to measure, you might ask? Lots of stuff, including readership, share of voice, sentiment, social amplification, and message pull-through, as well as impact on search engine ranking, Web traffic, and audience engagement. And they package all this in presentation-ready graphics.

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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