Zeotap Launches Customer Intelligence Platform

Data compiler and identity graph vendor Zeotap has launched Customer Intelligence Platform, which lets companies build unified profiles with their own data, enhance these with Zeotap information, and activate the results across advertising channels in 14 global markets. The system supports online and offline sources.

More News

Previous Article

Customer Experience is Top Goal for Digital Transformation: TEKsystems Survey

April 15, 2020

Back to surveys. TEKsystems found that making improving customer experience is the top goal for digital transformation programs (72%), making information accessible across the organization is the most important action for success (61%), and integration of technology, systems and platforms is the most common benefit (46%). They don’t mention Customer Data Platforms but these are all CDP memes.

CDPI Newsletter
Featured Article

Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

CDPI Newsletter