CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.
Although the “Just Walk Out” technology was a fizzle in Amazon Fresh stores it is finding new markets. This fall will see the frictionless checkout solution deployed at 14 new NFL stadium stores as well as at a number of college and university stores. Lumen Field in Seattle alone will have 15 such stores.
Outside Interactive plans to create a new social network based on the 80 million plus users of its just-acquired MapMyFitness app. Total reach will exceed 100 million including Outside’s own audience. The data will also make Outside Interactive the largest advertising network in the outdoor and active experience space.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.