Zeotap, a CDP focused on EMEA markets, has partnered with MetaRouter to help the secure and efficient management of customer data. MetaRouter offers server-side tag management and real-time event routing. It will collect and feed enriched behavioral data into Zeotap for segmentation and activation.
This included patient medical and billing records, passwords, and information on patient status.
Brands that get personalization right are 71% more likely to report improved customer loyalty and 48% more likely to exceed their revenue goals, according to a report from Deloitte. Deloitte published its previous personalization report in 2022, since when the number of brands putting personalization at the center of customer experience has risen 50%. Disappointingly, although brands personalize over 60% of customer experiences, the customer only notices 43% of the time.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.