Zeotap assembles first-party data in a CDP, enhances it with its own third-party data, and pushes audiences to ad platforms. They call themselves a “customer intelligence platform” which is as good a label as any, I guess. They just raised a $42 million Series C, bringing total funding to $63 million.
The European Union’s highest court has invalidated the Privacy Shield agreement that lets U.S. companies freely import data on European citizens. (Here’s the press release.) It’s a big deal but transfers are still allowed when the partners sign contracts that protect data from misuse. It’s almost as if the Europeans have decided the U.S. government can’t be trusted.
And speaking of privacy, Google Cloud plans a set of Confidential Computing services which will protect all kinds of data, not just customer identities. They just announced the beta version of the first product, Confidential VMs, which will use special hardware to encrypt data while it’s being processed. Traditionally, data had to be decrypted during processing, which gave bad guys a chance to steal it.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.