News

Zeotap Raises $42 Million Series C for CDP and More

Zeotap assembles first-party data in a CDP, enhances it with its own third-party data, and pushes audiences to ad platforms. They call themselves a “customer intelligence platform” which is as good a label as any, I guess. They just raised a $42 million Series C, bringing total funding to $63 million.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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