Still not convinced? Process this: zeotap extracts data from telecom systems and makes it available for ad targeting. Business is good enough to justify a €12 million Series B. And, the company is expanding to gather data from other industries including security and navigation services. Case closed.
Gravy Analytics has an intriguing business: they build a huge database of real world events, like a yoga class, wine tasting, or real estate open house, and then uses location information from mobile app partners to identify the devices that attended.
Is something missing in your life?
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.