Zeta Global Acquires AI-Based Personalization Vendor Boomtrain

Yep, another AI-related acquisition: B2C marketing cloud vendor Zeta Global bought Boomtrain, a machine-learning-driven personalization platform. Zeta’s ambitions to compete with Adobe, Oracle, and Salesforce were bolstered by $140 million in new funding this past April, bringing total funding to $380 million since 2012.