Yep, another AI-related acquisition: B2C marketing cloud vendor Zeta Global bought Boomtrain, a machine-learning-driven personalization platform. Zeta’s ambitions to compete with Adobe, Oracle, and Salesforce were bolstered by $140 million in new funding this past April, bringing total funding to $380 million since 2012.
Web content management vendor Crownpeak has purchased Evidon, which helps companies capture and manage consumer data on Web sites. Evidon’s capabilities are particularly important as companies work to comply with the European Union’s General Data Protection Regulation (GDPR) by the May 2018 deadline.
When even speaking is too much work, there are always pictures.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.