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Zeta Global and Dun & Bradstreet Offer Combined B2B and B2C Database

Zeta Global and Dun & Bradstreet are combining their data to enable business marketers to target business contacts based on consumer data including purchase intent, behaviors, transactions, and location.   Audiences combining D&B business information with Zeta Global consumer data will be sold by both companies, with a special focus on giving small businesses easy access to advanced marketing capabilities.

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Brave offers bold alternative to Search without Bias

June 29, 2021
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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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