Zeta Global and Dun & Bradstreet are combining their data to enable business marketers to target business contacts based on consumer data including purchase intent, behaviors, transactions, and location. Audiences combining D&B business information with Zeta Global consumer data will be sold by both companies, with a special focus on giving small businesses easy access to advanced marketing capabilities.
Brave is about to give Google Search, Bing, and other browsers a run for their money with the beta release of the company’s new search engine, which will become the default for the Brave browser by the end of the year. The search engine runs off community-curated open ranking models to avoid algorithmic bias and censorship and does not rely on other search engines or providers. It will also allow a community, or a single user, to set their own rules and filters, which the company evocatively calls “Goggles,” to... Read More >
Business software information company G2 has raised a $157 million Series D, bringing total funding to $257 million and valuation to $1.1 billion. While best known for its crowd-sourced reviews, the company also helps companies buy and manage their software and offers marketing solutions to software sellers.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.