Zeta Global and Dun & Bradstreet are combining their data to enable business marketers to target business contacts based on consumer data including purchase intent, behaviors, transactions, and location. Audiences combining D&B business information with Zeta Global consumer data will be sold by both companies, with a special focus on giving small businesses easy access to advanced marketing capabilities.
Brave is about to give Google Search, Bing, and other browsers a run for their money with the beta release of the company’s new search engine, which will become the default for the Brave browser by the end of the year. The search engine runs off community-curated open ranking models to avoid algorithmic bias and censorship and does not rely on other search engines or providers. It will also allow a community, or a single user, to set their own rules and filters, which the company evocatively calls “Goggles,” to... Read More >
Business software information company G2 has raised a $157 million Series D, bringing total funding to $257 million and valuation to $1.1 billion. While best known for its crowd-sourced reviews, the company also helps companies buy and manage their software and offers marketing solutions to software sellers.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.