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Zeta Global and Dun & Bradstreet Offer Combined B2B and B2C Database

Zeta Global and Dun & Bradstreet are combining their data to enable business marketers to target business contacts based on consumer data including purchase intent, behaviors, transactions, and location.   Audiences combining D&B business information with Zeta Global consumer data will be sold by both companies, with a special focus on giving small businesses easy access to advanced marketing capabilities.

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Brave offers bold alternative to Search without Bias

June 29, 2021
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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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