Zeta Global has joined the growing list of companies making their data available to Snowflake clients. The new offering, Customer Growth Intelligence, offers Zeta’s U.S. identity graph and behavioral, transactional, local, and professional data on the Snowflake Marketplace. Clients can read the data directly from the Snowflake Data Cloud.
Maybe what you really can’t get enough of is news about media measurement. If so, you probably know that Nielsen has raised industry eyebrows by announcing it will use Amazon’s own data along with its usual measurements when reporting the audience for Amazon’s broadcast of Thursday Night Football. The latest plot twist – and I hope you’re sitting down – is that frequent Nielsen critic Video Advertising Bureau feels that’s not fair. You can’t make this stuff up.
Most attempts to reduce the carbon footprint of online advertising seem like smoke and mirrors. SeenThis is more concrete: they stream video ads directly to end users, reducing the amount of data movement that is otherwise required. Media buying agency GroupM just set up a global partnership to make SeenThis tech available to GroupM clients.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.