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Zeta Global Offers ID Graph and Data on Snowflake Marketplace

Zeta Global has joined the growing list of companies making their data available to Snowflake clients.  The new offering, Customer Growth Intelligence, offers Zeta’s U.S. identity graph and behavioral, transactional, local, and professional data on the Snowflake Marketplace.  Clients can read the data directly from the Snowflake Data Cloud.

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VAB Criticizes Nielsen Plan for Thursday Night Football Ratings

August 30, 2023

Maybe what you really can’t get enough of is news about media measurement.  If so, you probably know that Nielsen has raised industry eyebrows by announcing it will use Amazon’s own data along with its usual measurements when reporting the audience for Amazon’s broadcast of Thursday Night Football.  The latest plot twist – and I hope you’re sitting down – is that frequent Nielsen critic Video Advertising Bureau feels that’s not fair.  You can’t make this stuff up.

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