Zeta Global Offers ID Graph and Data on Snowflake Marketplace

Zeta Global has joined the growing list of companies making their data available to Snowflake clients.  The new offering, Customer Growth Intelligence, offers Zeta’s U.S. identity graph and behavioral, transactional, local, and professional data on the Snowflake Marketplace.  Clients can read the data directly from the Snowflake Data Cloud.

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VAB Criticizes Nielsen Plan for Thursday Night Football Ratings

August 30, 2023

Maybe what you really can’t get enough of is news about media measurement.  If so, you probably know that Nielsen has raised industry eyebrows by announcing it will use Amazon’s own data along with its usual measurements when reporting the audience for Amazon’s broadcast of Thursday Night Football.  The latest plot twist – and I hope you’re sitting down – is that frequent Nielsen critic Video Advertising Bureau feels that’s not fair.  You can’t make this stuff up.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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