Zeta Global is integrating Yahoo ConnectID, Yahoo’s cookieless, cross-channel customer identifier, into Zeta Data Cloud, and adding the Yahoo DSP into the Zeta Marketing Platform. The changes will expand audience targeting capabilities for both vendors. Yahoo will also migrate its member database and email marketing automation to Zeta.
Salesforce yesterday announced an agreement to buy unstructured data management vendor Zoomin for an undisclosed amount. The technology will expand the capabilities of the Data Cloud CDP, especially to support AI agents. It’s Salesforce’s third acquisition this month.
California Governor Gavin Newsom has vetoed a bill that required web and mobile browsers to offer universal opt-out from data sharing. California law requires Internet companies to honor such requests but major browsers do not currently provide a mechanism to make them. The bill was supported by privacy advocates and passed the state legislature by large margins, but faced intense industry opposition.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.