Zeta Marketing Cloud Uses AI to Simplify Data Warehouse Connections

I don’t know when Zeta started calling itself “the AI-Powered Marketing Cloud”, but that no longer sounds very special. They’ve just announced a variety of AI-based enhancements, including omnichannel forecasting, enhanced propensity scoring, and no-code data warehouse connections. It’s the warehouse connections that catch my eye: AI has great potential to remove that bottleneck, yet few vendor talk about applying it to the problem.

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SOCi Raises $120 Million for AI-Enhanced Marketing Automation

March 8, 2023

There is a special corner of the marketing automation world for “multi-location” businesses, in which a central brand coordinates with (often fiercely) independent local dealers or franchise holders. SOCi lives in that corner with clients including Ford, Ace Hardware, and Stanley Steemer. They just raised $120 million in financing, which they’ll use to integrate with – you guessed it – OpenAI to help local partners make better, faster marketing decisions.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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